Hydration is the key to naturally beautiful looking hair but with all the heat styling and chemicals we use it can really strip away the moisture, leaving it looking weak, brittle and lifeless. Ice on the other hand, is a welcoming break for the hair that can help to restore and nourish it to its former beauty. Unlike when coating the hair in chemical-filled conditioning treatments, sub-zero temperatures work deep down to add moisture and close the cuticles to lock it in. Overall, harnessing ice can be seen as one of the best ways to naturally look after your hair!
Inverse hair conditioning system
Inspired by the transformative power of ice, Inverse is the world's first ice conditioner that is designed using sub-zero temperatures to help restore and rejuvenate the hair. After thorough research into various aspects of the sub-zero, the Inverse Ice Cores were created using a top secret formula that harnessed the precise optimal temperatures for benefitting the hair. By combining these with the award-winning design, the Inverse hair conditioning system was created as an exciting handheld system specifically to help with conditioning and nourishing the hair. By using the power of ice and allowing the hair to have a break from heat and chemicals, this ingenious tool is the natural option for caring for the hair and restoring its natural beauty.
As a one of a kind pioneering system, the creation of the Inverse has sent ripples throughout the world of haircare. In just the few years since its inception, it has won a number of awards in New Zealand and Australia for its innovative design and thanks to this popularity it is now reaching out to the UK and European markets.
- New Zealand Best Design Awards 2015 - Gold Pin Award.
- Australia's Good Design Awards 2016 - Award for Product Design in Sport & Lifestyle.
- New Zealand Plastics Industry Design Awards 2016 - Gold in the Personal Care Products category; Silver in Tool Making.
THE BENEFITS OF INVERSE
Ice Cores - Where the magic happens! These hold the optimum sub-zero temperature for the hair thanks to its specially formulated and top secret Ice Core technology solution.
Body - To keep hands away from the cold, the Ice Cores slide into the handle and the locator magnets hold them in place. It also has no cord so can be used anywhere - even the shower!
Carry Bag - Keep your Inverse safe and protected with the handy carry bag. Ideal for use when travelling or when storing your device.
User Guide - For everything you need to know about using the Inverse hair conditioning system, it comes with a handy and easy to read guide that’s full of information.
Directions for use
Place the ice cores in the freezer for at least 2-4 hours to freeze
Slide the ice cores into the handle, allowing the magnets to lock them place
Glide the Inverse through sections of hair (don’t clamp down too hard, they’re not straighteners!)
The ice cores will stay at optimum sub-zero temperatures for up to 30 minutes
The great thing about the Inverse is that it is totally up to you how and when you use it. It’s great for all hair types on both males and females and even all textures. As the hair conditioning system is designed for continual use (not as a quick fix) we recommend using regularly. For the best way to condition, we suggesting using the Inverse on wet or damp hair around 2-3 times a week, however it can be used more regularly if preferred. For the best results with a style, we suggest using on dry and styled hair to help lock in the look and add shine.
Tips and tricks
As it is up to you how and when you use your Inverse, we have come up with a few tips that you can apply if needed. Firstly, we remind you that the tool is not a straightener so will not straighten the hair and you don’t need to clamp down hard when using. It can however be used alongside your straightening device to help set the style and make it more manageable. It can also be used to help bring extensions or wigs back to life and is ideal for those with knotty hair. When first using, if you find your hair is sometimes sticking to the plates then we suggest to either wait 2-3 minutes after taking the Ice Cores out of the freezer before using and to do quick glides through the hair.
Caring for your device
In the same way that the Inverse cares for your hair, you need to care for your Inverse! To clean your device, we recommend a non-abrasive cleanser so as not to scratch the body or Ice Cores. It can also be submerged into water if needed as it is not an electrical device. Do not bend, pull apart or modify your Inverse, and if it becomes cracked, damaged or is leaking then stop use immediately. The device can be stored either laid flat in the freezer (the body can go in the freezer with the Ice Cores if preferred) or it can be stored out of direct sunlight in the convenient carry bag provided.
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