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Device | Hair Conditioning System
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Free Delivery on all UK orders over £50.

As the world’s first ice conditioner, Inverse is a revolution in haircare. To give hair a break from damaging heat and chemicals, this pioneering device instead harnesses the power of ice. By using optimal sub-zero temperatures within its patented and top secret Ice Core technology, the Inverse hair conditioning system can help to lock moisture into the hair and leave it looking beautiful.

  • Designed to nourish and rejuvenate the hair
  • Innovative award-winning design
  • For all hair types, styles and textures
  • One of a kind patented Ice Core technology
  • No damaging chemicals or heat
  • Use anywhere with cordless handheld design

Our hair goes through a lot and for most of us, this means we need a convenient, fuss-free and natural way to care for it. Thanks to the Inverse you can finally say goodbye to messy bottles and lengthy treatments and hello to effortless hydration! Help restore your hair with this award winning tool and discover shinier, healthier-looking and more manageable hair!

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Ice power

Hydration is the key to naturally beautiful looking hair but with all the heat styling and chemicals we use it can really strip away the moisture, leaving it looking weak, brittle and lifeless. Ice on the other hand, is a welcoming break for the hair that can help to restore and nourish it to its former beauty. Unlike when coating the hair in chemical-filled conditioning treatments, sub-zero temperatures work deep down to add moisture and close the cuticles to lock it in. Overall, harnessing ice can be seen as one of the best ways to naturally look after your hair!

Inverse hair conditioning system

Inspired by the transformative power of ice, Inverse is the world's first ice conditioner that is designed using sub-zero temperatures to help restore and rejuvenate the hair. After thorough research into various aspects of the sub-zero, the Inverse Ice Cores were created using a top secret formula that harnessed the precise optimal temperatures for benefitting the hair. By combining these with the award-winning design, the Inverse hair conditioning system was created as an exciting handheld system specifically to help with conditioning and nourishing the hair. By using the power of ice and allowing the hair to have a break from heat and chemicals, this ingenious tool is the natural option for caring for the hair and restoring its natural beauty.


As a one of a kind pioneering system, the creation of the Inverse has sent ripples throughout the world of haircare. In just the few years since its inception, it has won a number of awards in New Zealand and Australia for its innovative design and thanks to this popularity it is now reaching out to the UK and European markets.

  • New Zealand Best Design Awards 2015 - Gold Pin Award.
  • Australia's Good Design Awards 2016 - Award for Product Design in Sport & Lifestyle.
  • New Zealand Plastics Industry Design Awards 2016 - Gold in the Personal Care Products category; Silver in Tool Making.


Shyuk Foligain Range Info Female

What’s included

Ice Cores - Where the magic happens! These hold the optimum sub-zero temperature for the hair thanks to its specially formulated and top secret Ice Core technology solution.

Body - To keep hands away from the cold, the Ice Cores slide into the handle and the locator magnets hold them in place. It also has no cord so can be used anywhere - even the shower!

Carry Bag - Keep your Inverse safe and protected with the handy carry bag. Ideal for use when travelling or when storing your device.

User Guide - For everything you need to know about using the Inverse hair conditioning system, it comes with a handy and easy to read guide that’s full of information.

Directions for use


1200 Needles

Place the ice cores in the freezer for at least 2-4 hours to freeze

2Attach Ice Cores

600 Needles

Slide the ice cores into the handle, allowing the magnets to lock them place

3Glide through hair

180 Needles

Glide the Inverse through sections of hair (don’t clamp down too hard, they’re not straighteners!)

4Up to 30 Minutes

180 Needles

The ice cores will stay at optimum sub-zero temperatures for up to 30 minutes

The great thing about the Inverse is that it is totally up to you how and when you use it. It’s great for all hair types on both males and females and even all textures. As the hair conditioning system is designed for continual use (not as a quick fix) we recommend using regularly. For the best way to condition, we suggesting using the Inverse on wet or damp hair around 2-3 times a week, however it can be used more regularly if preferred. For the best results with a style, we suggest using on dry and styled hair to help lock in the look and add shine.

Tips and tricks

As it is up to you how and when you use your Inverse, we have come up with a few tips that you can apply if needed. Firstly, we remind you that the tool is not a straightener so will not straighten the hair and you don’t need to clamp down hard when using. It can however be used alongside your straightening device to help set the style and make it more manageable. It can also be used to help bring extensions or wigs back to life and is ideal for those with knotty hair. When first using, if you find your hair is sometimes sticking to the plates then we suggest to either wait 2-3 minutes after taking the Ice Cores out of the freezer before using and to do quick glides through the hair.

Caring for your device

In the same way that the Inverse cares for your hair, you need to care for your Inverse! To clean your device, we recommend a non-abrasive cleanser so as not to scratch the body or Ice Cores. It can also be submerged into water if needed as it is not an electrical device. Do not bend, pull apart or modify your Inverse, and if it becomes cracked, damaged or is leaking then stop use immediately. The device can be stored either laid flat in the freezer (the body can go in the freezer with the Ice Cores if preferred) or it can be stored out of direct sunlight in the convenient carry bag provided.

Customer Reviews

At ShytoBuy we strive to offer the best possible customer service and we take great pride in the feedback we have received from our customers.

5 Stars
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1 Star

Outstanding 4.5

93.33% based on 3 Reviews

Leave a review
  • This is so cool! when i first saw it i was a bit unsure but after watching the video and reading more it sounded so great that i had to buy it! i now use it all the time and my hair is feeling so much healthier, even after i dyed it

    D Danielle

  • bit pricey but as an investment as you can use it over and over again then i think it is good

    A Anilla

  • so simple and my hair feels great! I do sometimes forget to put it back in the freezer though so for those looking to buy I would add a note to remind yourself!

    E Emily

* Results may vary from one person to another.